Say That Again, An Elevator Pitch?
I’ve undertaken a new blog challenge for March. My first step involves writing an ‘Elevator Pitch’ for my blog. If you’re a seasoned blogger, and I am not, then you know what this is. For those who are groping around trying to find your way through Blogland, then an Elevator Pitch is a snazzy, punchy opening meant to reel in new readers.
This sounds a bit like a fishing expedition of sorts. I’m not much of a fisherman…woman…or should that be fisherperson? Whatev! Will I catch the ‘big’ fish or will I have to spin a fish tale at the end of the day? Only time will tell the tale, huh?
Think, think, think, what do I want my blog to be about? As a children’s author, I don’t want my blog to be all about writing techniques or plotting out my next story. Those are wonderful concepts, don’t get me wrong and I love my blogger buddies who write from this perspective. I learn much from them. For me, though, I want to involve a range of people into my small niche on the world-wide web. That’s why I’m pulled to blogging about whatever inspires me!
How do I roll my personality into my blog? My key attributes are zany, upbeat, easy-going, energetic, young at heart, talkative, fun-loving, and…clearly being me. I guess this means, I write from my heart and hope others will connect with me on that level.
Surprisingly, after re-reading an opening, actually it was an elevator pitch to my amazement, I wrote for one of my blogger friends, I thought, “Yeah, that’s it!” I tweaked it slightly, but it’s pretty true to the original pitch I wrote for Self Sagacity. So, without further ado, I give you my Elevator Pitch….
You heard the old saying, “When God created _____, He broke the mold”, right? Well, I’m certain that’s exactly what He did when I was born. He laughed and I’m sure it was the very out loud kind of laugh (Where do you think LOL came from anyhow?) as He stepped back proclaiming, “Those people cannot handle more than one like her.” Then He smashed the mold.
For all purposes, I consider myself “the girl next door”. You know your best bud. Someone you can confide in…giggle with or at…have a food fight with…or watch a sappy romantic flick with. Also, I’m like many of you – a mother and wife. What really drives me is my fondness for writing. Through my thoughts, I can create stories (and if you didn’t know by now, I’m a published children’s author) or write a dear pen-friend a mini novel depicting the goings-on in my world, or to spew forth my random mental entanglements on my blog. You won’t find any phony baloney with me. I’m very affectionate, slightly scatter-brained, and a bit zany with a tad of seriousness. I’m ready to inscribe myself into your heart one sentence at a time. Intrigued? Wanna know more? Then, get cozy…oh yeah grab a cup of tea as you settle into my blog…and by the way, let me be the first to say, “Welcome Friend!”
This is my first exercise in the 31-Day Blog Challenge. You know how much comments means you to you, right? Kindly leave me yours. I wanna hear your thoughts on my Elevator Pitch. Should this go in the ‘About Me’ section to entice the unsuspecting newbie who comes across my blog and once she(men are welcome, too) has read and read my posts, then she’ll be sucked in. She won’t wanna walk away because lets face it, she will have found a new friend — me!
18 Comments
Cathy Kennedy
@Amanda…oh goody! That’s the way I see it, my blog being about me or what I choose to write. I feel if I people like my posts then they may feel inclined to be interested in my children’s stories. Is this bad approach? I hope not because I don’t see myself doing anything different. I only want to use my blog to tell others about my book as the need arises. I want this to be a warm cozy spot for others to connect with me. If they like my children’s stories great and if not, then all will be fine in the world. Give Jr. a little pat for me. =D
Jeanine
“I consider myself ‘the girl next door’. You know, your best bud. Someone you can confide in…giggle with or at…have a food fight with…or watch a sappy romantic flick with. I’m ready to inscribe myself into your heart one sentence at a time as I write about…”
How about something like that?
Those were my fave sentences from your paragraphs! They make you sound like someone I could relate to and become friends with.
Michelle Shaeffer
I like that same part Jeanine picked out. My favorite sentence: “I’m ready to inscribe myself into your heart one sentence at a time.” Nicely phrased!
Lisbeth Tanz
Cathy, anyone who uses Snoopy at his typewriter as her gravatar is a friend in my book. 🙂 I love how you put yourself out there, allowing the reader to decide if this is a good place for them or not. There’s no question what they’ll get from you – and that sounds like a lot.
Great job!
Cathy Kennedy
@Amanda…Okay very good. Oh I made a card for the kiddos & will upload a picture for you to see what it looks like via email, k?
antrisdale
I wouldn’t change a thing, or add another blog just for marketing. But, that’s just me. You’re blog is you, and that’s perfect.
Cathy Kennedy
@Lisbeth…Who doesn’t like Snoopy? He’s my favorite charcter. It was a pleasure to have you visit my blog.
@Amanda…Perhaps one day when I get the handle on personal blogging, then I’ll go for a book blog. I’m having fun with this for now. Thanks for being such a dear!
antrisdale
Cathy, nope, it’s not a bad approach. Not a marketing approach. You won’t really impress agents with your blog. (But you don’t need to impress agents.) And publishing houses won’t see it as a plus since it’s not about creating a following specifically for your books. But that’s what makes your blog so great! It’s about you, not about trying to convince people to like your writing. Keep it up, Cathy!
Lisbeth Tanz
Cathy, anyone who uses Snoopy at his typewriter as her gravatar is a friend in my book. 🙂 I love how you put yourself out there, allowing the reader to decide if this is a good place for them or not. There’s no question what they’ll get from you – and that sounds like a lot.
Great job!
Cathy Kennedy
@Jeanine…thank you dear!
@Michelle…I appreciate the encouragement, really! Your blog is pretty awesome. I have much to learn, but I’m just toddler in Blogland comparatively speaking that is with not even a year under my belt.
Michelle Shaeffer
I like that same part Jeanine picked out. My favorite sentence: “I’m ready to inscribe myself into your heart one sentence at a time.” Nicely phrased!
Jeanine
Ooh, I like the tagline! Cool!!
Cathy Kennedy
@Jeanine…thank you kindly for your suggestions. I’ve take part of it and have made it my elevator pitch. I also changed my tagline. What do you think?
Jeanine
“I consider myself ‘the girl next door’. You know, your best bud. Someone you can confide in…giggle with or at…have a food fight with…or watch a sappy romantic flick with. I’m ready to inscribe myself into your heart one sentence at a time as I write about…”
How about something like that?
Those were my fave sentences from your paragraphs! They make you sound like someone I could relate to and become friends with.
Cathy Kennedy
@Amanda…oh goody! That’s the way I see it, my blog being about me or what I choose to write. I feel if I people like my posts then they may feel inclined to be interested in my children’s stories. Is this bad approach? I hope not because I don’t see myself doing anything different. I only want to use my blog to tell others about my book as the need arises. I want this to be a warm cozy spot for others to connect with me. If they like my children’s stories great and if not, then all will be fine in the world. Give Jr. a little pat for me. =D
antrisdale
Your elevator pitch works for your blog. And unless you want your blog to be part of your book marketing scheme, there isn’t a reason for it to be all about writing and creating a following for your books. Your blog is for you, so it should be part of you.
Cathy Kennedy
@Donnie…you’re a dear. Thank you! It will be interesting to see how this progresses.
Donnie
I think your elevator pitch would have drawn me in if I wasn’t already considering myself as a friend. I’ll be looking forward to seeing how many more want to join you too.